The name ‘Subroutine’ a play on words, with the components, ‘sub’ from subsea or submarine; ‘routine’ refers to systems, procedures and processes and together they reference the modular approach to software which finds analogies in organisational systems. Subroutine Ltd was incorporated in the spring of 2005 providing operational and engineering services.
Challenge: Subroutine's primary challenge was to promote and sell innovative operational and engineering services. We faced the challenge of introducing modular software approach, which draws analogies from organizational systems, and educating potential customers about the benefits of Subroutine tailored solutions.
Results: We ran targeted outreach campaigns focused on specific industries where our operational and engineering services could add significant value. By identifying key decision-makers and pain points within these industries, we tailored our messaging to resonate with their needs and challenges.
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