The O’Castle Group is a business consulting company, specialized in helping small and mid-market sized businesses with high value deal sizes achieve B2B revenue acceleration through data driven buyer enablement programs. Our services help organizations better understand and leverage the needs and preferences of their ideal customers, uniting their revenue teams through a milestone based revenue acceleration process to deliver a fully integrated omni-channel strategy that accelerates buyer circles through a carefully crafted customer journey to a successful buying decision.
Challenge: To find interest in B2B revenue acceleration in Logistics, Manufacturing, Technology, Business Services, Software industries.
Results: We chose the strategy of presenting our client as an individual expert offering his advice instead of writing on behalf of his company. This resulted in good conversion to further communication with cold contacts who had no initial doubts on pricing and long-term contracts.